Bookman Home Library
Direct Response Lists
Code		DR-36
Quantity	165000
List Profile	Bookman Home Library is an established independent Australian publishing company, specialising in health titles. Books are sold through the retail trade and through direct mail. Bookman Home Library has a database of 175,000 active health-conscious consumers who have purchased books retailing to health and self help. This is one of the largest and most responsive files of Australian and New Zealand health book buyers. All names are direct-response generated from direct mailing kits and magazine inserts. New records are being drawn in constantly. Typical Bookman Home Library customers are 66% Women aged between 30-70 years, married, home-makers who are interested in the health and well being of themselves and their families. The many testimonials received indicate that Bookman Home Library has become synonymous with helpful and reliable books. The file is direct-mail responsive to a wide range of offers including books, general merchandise, continuity programs, lotteries, fundraising and insurance. The file is updated and cleaned continuously.
Selection Criteria	State
	Postcode
	Gender
	Recency
	Nth Selection
	Frequency
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	Method of Payment
Format	Self Adhesive Labels + $49.50 per 1,000
	Floppy Disk + $27.50
	Email + $27.50
List Rental	Mailing data (per 1000) - From $275
	Set up charge - $357.50
	Minimum order - 5,000 records
	Delivery - $27.50
Delivery	3-7 days from confirmation of order
Deliverability	95%. The List Bank will buy back all undeliverables at 0.50 cents each.
Requirements & Restrictions	Where a list is rented it may be used one time only. Copying in any form is prohibited and lists are seeded with dummy names to detect unauthorised use. Where a list is purchased it can not be re-sold. We require two sample mailing packages for approval. Confirmation of your order in writing and acceptance of our standard list rental agreement. Payment with order unless otherwise arranged.