| Children's Book Purchasers |
| Direct Response Lists |
| Code |
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DR-81 |
| Quantity |
658000 |
| List Profile |
A current file of relations and friends who purchased by mail order the internationally famous personalised "My Adventure Books", personalised poems and personalised clocks.
These unique products are marketed in Australia and New Zealand.
Major Segments
General Merchandise purchasers are direct response buyers who have purchased personalised products for the children they love. The majority of new names are generated in pre-Christmas activity between the months of August and December. Purchasers of these products are predominantly female. Products include:
My Adventure Books are personalised childrens story books for children aged 2 8 years. Each story incorporated the childs name, address, friends name and more.
Name Clocks are targeted at parents and grandparents of children aged 2 10 years. Each clock integrates the childs name with their favourite Disney characters.
Identity Direct purchasers are direct response buyers who have purchased personalised products for gifts. The extensive product range includes: growth charts, iron-on clothing labels, book labels, vinyl labels, personalised lunch boxes, pencils, pens and much more.
Labels By Mail purchasers are direct response buyers who have purchased personalised name address label products from Ortega Publishing. The flow of new names generated occurs right across the calendar year. Purchasers of these products are predominantly female. Products include: Classic Labels and Signature Labels. |
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| Selection Criteria |
Postcode |
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Random Test |
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Gender |
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Year of Purchase |
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Multi/Single Purchase |
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Child's Date of Birth |
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Parent or Non Parent |
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| Format |
Cheshire Labels |
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Self Adhesive Labels + $11 per 1,000 |
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| List Rental |
Mailing data (per 1000) - $316.80 |
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Set up charge - $330 |
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Minimum order - 5,000 Names |
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Delivery - $27.50 |
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| Delivery |
3-7 days from confirmation of order |
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| Deliverability |
95%. We shall refund list rental on all undeliverables returned in excess of 5%. |
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| Requirements & Restrictions |
Where a list is rented it may be used one time only. Copying in any form is prohibited and lists are seeded with dummy names to detect unauthorised use.
Where a list is purchased it can not be re-sold.
We require two sample mailing packages for approval.
Confirmation of your order in writing and acceptance of our standard list rental agreement.
Payment with order unless otherwise arranged. |
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