| Better Homes & Gardens |
| Magazine and Bookbuyers Lists |
| Code |
 |
MG-24 |
| Quantity |
34000 |
| List Profile |
This list is made up of subscribers (both past and current), reader offer purchasers and competition entrants. They are the primary purchasers of family goods for themselves and their families. Their involvement with Better Homes & Gardens inspires them in their decisions about home decorating, gardening, DIY projects, home maintenance and cooking. In addition they respond highly to competitions and giveaways. Better Homes & Gardens readers are made up as follows:
| Category |
Type |
Percentage |
| Age |
25 - 34 years |
21% |
| |
35 45 years |
54% |
| |
46 55 years |
33% |
| |
50+ years |
35% |
| |
|
|
| Family |
Married / Defacto |
71% |
| |
Children <16 years |
37% |
| |
Own / Paying off home |
79% |
| |
|
|
| Household Income |
$30,000 |
51% |
| |
$40,000 |
41% |
| |
$50,000 |
32% |
| |
$60,000 |
25% |
| |
|
|
| Socio-economic Groups |
AB |
20% |
| |
C |
24% |
| |
D |
21% |
| |
E |
19% |
| |
F |
17% |
| |
|
|
| Quantity |
Current Subscribers |
34,000 |
| |
Lapsed Subscribers |
16,000 |
| |
Reader Offer Respondents |
10,000 |
| |
Contest Respondents |
10,000 |
|
| |
| Selection Criteria |
State |
| |
Gender |
| |
Current |
| |
Lapsed |
| |
Reader Respondee |
| |
Contest Respondee |
| |
| Format |
Self Adhesive Labels |
| |
Floppy Disk |
| |
E-mail |
| |
| List Rental |
Mailing data (per 1000) - From $412.50 |
| |
Set up charge - $330 |
| |
Minimum order - 3,000 Records |
| |
Delivery - $27.50 |
| |
| Delivery |
3-7 days from confirmation of order |
| |
| Deliverability |
95%. The List Bank will refund list rental on all undeliverables in excess of 5% |
| |
| Requirements & Restrictions |
Where a list is rented it may be used one time only. Copying in any form is prohibited and lists are seeded with dummy names to detect unauthorised use.
Where a list is purchased it can not be re-sold.
We require two sample mailing packages for approval.
Confirmation of your order in writing and acceptance of our standard list rental agreement.
Payment with order unless otherwise arranged. |
| |
 |
| |
|
| |
