Business Starters & Improvers
Business and Professional Lists
Code		B-140
Quantity	66538
List Profile	This is a unique lis of individuals that can be categorised as people looking for business ideas, those preparing a business plan for finance, starting a new business, already in business & seeking assistance to expand their business, already in business and looking to start an additional business, considering a franchise. This market is classified as small to medium businesses including SOHO. The list owner is committed to assisting people succeed in business. Since 1993 they have been researching and publishing an extensive range of business start up and management guides. Each prospect on the list has contacted the list owner after purchasing a copy of “Be Your Own Boss”, “Benchmark Your Own Business”, or by responding to targeted full paged adverts in national small business publications, or visited the list owner at a small business exhibition, visited the list owner’s website requesting more information on relevant business products. Each week over 5000 requests are received from people looking to start, buy or improve their current businesses. Approximately 41% have spent $200 purchasing business information products and business planning software. Many of theses people are also paid subscribers to a monthly business newsletter. A large portion of people on the list are in the process of purchasing a computer for their home or business. Approximately 50% are currently connected to the Internet, 54% use Internet banking, 32% of customers indicated they will be purchasing or upgrading their computer, the vast majority are connected to ISP’s, 82% have a mobile phone. 37% have shares. All records are personalised with salutation. 68% of the file is made up of men and 31% women. TYPE NSW VIC QLD SA WA NT ACT TAS TOTAL Business 9,638 6,017 5,394 1,326 3,435 237 502 373 26,922 Residential 12,913 8,758 6,580 1,798 8,240 250 683 394 39,616
Selection Criteria	State
	Postcode
	Gender
	Recency
	Business / Private Address
	Title / Non Title Records
Format	Self Adhesive Labels
	Floppy Disk
	E-mail
List Rental	Mailing data (per 1000) - $343.20
	Set up charge - $330
	Minimum order - 5,000 Records
	Delivery - $27.50
Delivery	3-7 days from confirmation of order
Deliverability	95%. We shall refund list rental on all undeliverables returned in excess of 5%.
Requirements & Restrictions	Where a list is rented it may be used one time only. Copying in any form is prohibited and lists are seeded with dummy names to detect unauthorised use. Where a list is purchased it can not be re-sold. We require two sample mailing packages for approval. Confirmation of your order in writing and acceptance of our standard list rental agreement. Payment with order unless otherwise arranged.