These questionnaires will have gone out to every household in Australia, making it one of the largest and most accurate responsive lists in Australia.
The list is fully personalised and all records include titles ie. Mr, Mrs.
| LEISURE |
| |
| Which of the following
do you enjoy on a regular basis? |
| Antiques / Fine Art |
Sewing / Needlecraft |
| Betting / Gambling |
Theatre / Art Gallery |
| Camping / Hiking |
Wines / Eating Out |
| Collectables |
Woodwork / DIY |
| Competitions |
Australian Rules |
| Cooking |
Cricket |
| Current Affairs |
Golf |
| Fashion / Clothing / Shopping |
Gym / Fitness |
| Fishing |
Motorsport |
| Gardening |
Rugby League |
| Going to Pubs / Clubs |
Rugby Union |
| Listening to Music |
Snow Skiing |
| Reading / Books |
Soccer |
| Self Improvement |
|
| |
|
| Which of the following
daily newspapers do you usually read? |
| Adelaide Advertiser |
Sydney Morning Herald |
| Canberra Times |
The Age |
| Daily Telegraph |
The Australian |
| Financial Review |
The Courier Mail |
| Herald Sun |
West Australian |
| |
|
| Is your daily newspaper?
|
| Delivered to your home |
Supplied at business |
| |
|
| Do you currently subscribe
or would you consider subscribing to any of the following types of magazines? |
| Business |
Home Decorating / DIY |
| Computing |
Money / Investment |
| Cooking |
Motoring |
| Current Affairs |
Sport |
| Entertainment |
Television |
| Gardening |
Travel |
| Geographic / Environment |
UK Magazines |
| Health |
Other International |
| |
|
| Which of the following
magazines do you or your partner regularly read? |
| Australian House & Garden |
Marie Claire |
| Australian Geographic |
National Geographic |
| Australian Personal Computer (APC) |
Personal Investment |
| Better Homes & Gardens |
Time |
| Bulletin |
Thats Life |
| Business Review Weekly |
Vogue Australia |
| Home Beautiful |
Your Garden |
| |
|
| Have you read or purchased
any romance novels in the last 12 months? |
| Read |
Purchased |
| |
| |
| Have you ever or do you
currently bet on any of the following? |
| Football |
Horses |
| Greyhounds |
Lottery |
| |
|
| Do you subscribe or would
you consider subscribing to any of the Pay TV services listed below? |
| Austar |
Optus TV |
| Foxtel |
|
| |
|
| Are you interested in any
of the following? |
| Alternative Therapies |
Giving up Smoking |
| Getting Fit |
Losing Weight |
| |
|
| What type of music do you
regularly listen to? |
| Classical |
Jazz |
| Country |
Pop / Rock |
| Easy Listening |
Other |
| |
|
| Have you taken or are you
considering any of the following types of holiday? |
| Action / Adventure |
Long Weekend / Short Break |
| Bush Walking |
Motoring |
| Camping / Caravanning |
Resort / Island |
| Coach Tour |
Snow Sports |
| Cruise |
Wilderness / Ecotour |
| |
|
| Have you / your partner
taken a holiday or would consider taking a holiday to one of the following
destinations in the next twelve months? |
| Africa |
New Zealand |
| Asia |
UK / Europe |
| Northern Territory |
Pacific Islands |
| Queensland |
USA |
| Other Australia |
Canada |
| |
|
| Which airline / loyalty
programs are you / your partner members of? |
| Qantas Frequent Flyer |
Fly Buys |
| Other airline Frequent Flyer scheme |
Other Store Card |
| |
|
| Who is your preferred domestic
airline? |
| Qantas |
Virgin Blue |
| Other |
|
| |
| SHOPPING |
| |
| Where do you do most of
your grocery shopping? |
| Action |
Franklins / Pick N Play |
| Aldi |
IGA |
| Bi-Lo |
Woolworths / Safeway |
| Coles |
Internet Grocers |
| |
|
| Which of the following
mobile phones do you / your partner have? |
| Ericsson |
Samsung |
| Motorola |
Other |
| Nokia |
|
| |
|
| What do you / your partner
spend to purchase a mobile phone outright? |
| Less than $200 |
$201 - $500 |
| $501 - $1,000 |
$1,001 + |
| |
|
| |
|
| If you purchase bladder
control products, which do you purchase? |
| TENA |
Depend |
| Poise |
Sanitary Protection |
| Other |
|
| |
|
| |
| In an average week, how
many cups of coffee or tea would be served in your household? |
| 0 Cups |
1 2 Cups |
| 3 6 Cups |
7 11 Cups |
| 12+ Cups |
|
| |
|
| If you have a pet, how
may do you have? |
| Dogs: One |
Cats: One |
| Dogs: Two |
Cats: Two |
| Dogs: Three or more |
Cats: Three or more |
| |
|
| Have you purchased or searched
to purchase any of the following by mail, telephone or Internet? |
| Books |
Music (Tapes, CDs, Records) |
| Contact Lenses / Spectacles |
Slimming Products |
| Computer Equipment |
Travel |
| Computer Software |
Videos / DVDs |
| Cosmetics |
Vitamins / Health Supplements |
| Fashion Wear |
Wine |
| Gifts |
Other Products |
| Groceries |
|
| |
|
| If your purchase eyewear,
for what purpose do you do so? |
| Fashion |
Improved Vision |
| |
| What type of alcohol do
you / your partner regularly drink? |
| Beer |
Vodka |
| Bourbon |
Wine |
| Rum |
Whiskey |
| |
|
| Which video chain are you
a member of? |
| Blockbuster |
Movieland |
| Video Ezy |
Other |
| Civic |
|
| |
|
| How often do you rent a
video? |
| More than once a week? |
Once a month? |
| Once a week? |
Less than once a month? |
| One a fortnight? |
Never |
| |
|
| MOTORING |
| |
| How many cars are there
in your household? |
| None |
Two |
| One |
Three + |
| |
|
| Are the cars Company Cars
or Privately Owned? |
| Company Car |
Privately Owned |
| |
|
| If a company car, do you
have a choice of the type of vehicle? |
| Yes |
No |
| |
|
| What car do you and your
partner drive? |
| Make |
Model |
| |
|
| What is the year of manufacture
of your vehicle? |
| |
|
| What year did you / your
partner purchase the car? |
| |
|
| |
|
| Do you / your partner plan
to replace your car(s), within the next? |
| 0-6 months |
|
| 7-12 months |
|
| 13-24 months |
|
| |
|
| What no claim bonus or
rating will you receive on your next insurance renewal? |
| 0% / Rating 6 |
40% / Rating 3 |
| 20% / Rating 5 |
50% / Rating 2 |
| 30% / Rating 4 |
60% / Rating 1 |
| |
|
| Which of the following
companies do you currently insure your car with? |
| AAMI |
GIO / Suncorp |
| Allianz |
NRMA / SGIC / SGIO |
| AMP |
RACV / RACQ |
| APIA |
Royal & SunAlliance |
| CGU |
Zurich |
| |
|
| In which month do you renew
your car insurance cover? |
| January |
July |
| February |
August |
| March |
September |
| April |
October |
| May |
November |
| June |
December |
| |
| MONEY & INVESTMENTS |
| |
| Which of the following
methods do you / your partner prefer for your day to day banking? |
| ATM |
Internet |
| Branch |
Phone Banking |
| |
|
| Do you currently have or
are you considering any of the financial products listed below? |
| Credit Card |
Margin Lending |
| Gold Credit Card |
Managed Funds |
| Home & Contents Insurance |
Personal Loan |
| Home Loan |
Professional Financial Planning |
| Income Protection Insurance |
Self Managed Super |
| Investment Property |
Stock & Shares |
| Investment Loan |
Term Deposits |
| Legal Will |
Trusts or Bonds |
| Life Insurance |
|
| |
|
| Do you have or are you
considering purchasing an investment property? |
| Have |
Considering |
| |
| How do you prefer to research
and purchase financial products? |
| By magazine / newspaper |
By mail |
| Via Internet |
Visit by company representative |
| Visit retail outlet |
Other |
| |
|
| Do you / your partner currently
manage or would you consider managing your investments online? |
| Already Do |
Consider |
| No |
|
| |
| Would you be interested
in the following? |
| Learning how to buy property? |
Investing in funds management where
you can obtain 12-20% return p.a.? |
| |
|
| Which of the following
is your major financial institution? |
| AMP |
St George |
| ANZ |
Suncorp Metway |
| Citibank |
Westpac / Bank of Melbourne / Challenge
Bank |
| Commonwealth Bank |
Credit Union |
| National Australia Bank |
Other bank |
| |
|
| Would you consider changing
to another institution? |
| Yes |
No |
| |
|
| Which (if any) type of
credit card is your main card, and which is your second card? |
| American Express |
MasterCard |
| Bankcard |
Visa |
| Diners Club |
|
| |
| On average, how much do
you spend on your card(s) each month? |
| Dont use |
$2,001 - $5,000 |
| $0 - $500 |
Over $5,000 |
| $501 - $2,000 |
|
| |
|
| Do you always pay your
monthly Credit Card balance in full? |
| Always |
Rarely |
| Usually |
Never |
| |
|
| If you would consider changing
credit card for what reasons would you do so? |
| Credit Limit |
Interest Rate |
| Interest Free Period |
Rewards Program |
| |
|
| What is the approximate
value of all your investments? |
| $0 - $5,000 |
$20,001 - $50,000 |
| $5,001 - $10,000 |
Over $50,000 |
| $10,001 - $20,000 |
|
| |
|
| Do you consider your financial
provisions for retirement to be adequate? |
| Yes |
No |
| Unsure |
|
| |
|
| Approximately how much
do you have left owing on your home loan? |
| $0 - $25,000 |
$100,001 - $150,000 |
| $25,001 - $50,000 |
$150,001 - $200,000 |
| $50,001 - $100,000 |
Over $200,000 |
| |
|
| In what months will you
renew your home contents and building insurance? |
| January |
July |
| February |
August |
| March |
September |
| April |
October |
| May |
November |
| June |
December |
| |
|
| |
|
| Which of the following
companies do you currently insure your home with? |
| AAMI |
GIO / Suncorp |
| Allianz |
NRMA / SGIC / SGIO |
| AMP |
RACV / RACQ |
| APIA |
Royal & SunAlliance |
| CGU |
Zurich |
| |
| Do you have private heath
insurance? |
| Yes |
No |
| Considering |
|
| |
| Which health fund do you
belong to? |
| Australian Unity |
Medibank Private |
| HBA (AXA) |
NIB |
| HBF |
SGIO |
| HCF |
Other |
| MBF |
|
| |
| YOUR HOME |
| |
| What type of home do you
live in? |
| Apartment / Unit |
Townhouse |
| House |
|
| |
|
| Is your home? |
| Owned outright |
Mortgaged |
| Privately Rented |
|
| |
|
| What do you think is the
approximate value of your home? |
| $100,001 - $200,000 |
$400,001 - $500,000 |
| $200,001 - $300,000 |
$500,001 - $700,000 |
| $300,001 - $400,000 |
$700,001 + |
| |
|
| Are you planning to buy
/ sell a property? |
| Within 6 months |
Within 12 Months |
| |
|
| How many bedrooms are there
in your home? |
| One |
Three |
| Two |
Four + |
| |
|
| Do you have or are you
considering in the next twelve months any of the following home improvements? |
| Air Conditioning |
New Bathroom |
| Floor Coverings |
New Kitchen |
| Furniture |
Roof / Ceiling Insulation |
| Home Heating System |
Roof Insulation |
| Home Security System |
Other Renovations |
| |
|
| Do you have / or would
you consider buying any of the following? |
| Camcorder |
Mobile Phone |
| Digital Camera |
Digital Video Disk (DVD) |
| Entertainment / Games Console |
Digital TV |
| White Goods |
|
| |
|
| How often do you make long
distance / international calls from home? |
| Once a week or more |
Occasionally |
| Once a month |
|
| |
|
| |
|
| Have you changed your service
provider for any of the following in the last two years? |
| Car Insurance |
Internet Service Provider (ISP) |
| Electricity |
Mobile Phone |
| Gas |
Phone (Local Calls) |
| Home Contents Insurance |
Phone (Long Distance) |
| |
|
| |
|
| Is anyone in your household
considering buying or already has any of the following computer equipment? |
| Apple Mac |
Modem |
| CD-ROM |
Microsoft Windows |
| Desktop Computer |
Palm Pilot / PDA |
| Laptop / Notebook |
Scanner |
| |
|
| Do you have or are you
considering the following types of Internet access? |
| Dial Up |
Broadband |
| |
|
| If you are considering,
where would you get access to the Internet? |
| Home |
Workplace |
| Uni / College |
Other |
| |
|
| How long have you or your
partner had access to the Internet at home? |
| 1 12 months |
1 2 years |
| 2 or more years |
|
| |
|
| Which telecommunications
companies do you use? |
| Telstra / Foxtel |
Optus |
| AAPT |
DigiPlus |
| Primus |
Newtel |
| Orange |
Virgin |
| Vodaphone |
Phone Card |
| Other |
|
| |
|
| What would you approximately
spend MONTHLY on telecommunication services? |
| $0 - $10 |
$11 - $20 |
| $21 - $30 |
$31 - $40 |
| $41 - $50 |
$51 - $60 |
| $61 - $70 |
$71+ |
| |
|
| What would you approximately
spend QUARTERLY on Gas or Electricity services? |
| $0 - $150 |
$151 - $200 |
| $201 - $300 |
$301+ |
| |
|
| Would you consider saving
money by purchasing electricity and gas from the dame supplier? |
| Yes |
No |
| |
|
| Is your mobile phone? |
| Prepaid |
On contract |
| Off contract |
Paid by employer |
| |
| HEALTH |
| |
| Is anyone in your household
affected by any of the following? |
| Arthritis / Rheumatism |
Hair Loss |
| Asthma |
Hayfever |
| Athletes Foot / Tinea |
Heart Burn |
| Back Pain |
High Blood Pressure |
| Dandruff |
High Cholesterol |
| Depression |
Indigestion |
| Diabetes |
Lactose Intolerance |
| Dry Skin / Eczema |
Migraine |
| |
|
| Do you or your partner smoke? |
|
| Yes |
No |
| |
| CHARITABLE CONCERNS |
| |
| Do you regularly support
charities by any of the following methods? |
| By Post / Mail |
Periodical Payments |
| Direct Debt |
Raffles / Lotteries |
| Donation By Phone |
Via Internet |
| Door to door / In Person |
Other |
| |
|
| Would you consider supporting
any of the following concerns? |
| AIDS |
Homeless |
| Animal Welfare |
Human Rights |
| Blind / Vision Impaired |
Medical Research |
| Children |
Mental Health |
| Disabled / Handicapped |
Motor Neurone Disease |
| Disaster Relief |
The Elderly |
| Environment |
Third World |
| Hearing Impaired |
Wildlife |
| Juvenile Diabetes (Type I) |
|
| Would you consider donating
to any of the following charities? |
| Amnesty International |
Royal Flying Doctor Service |
| Anglicare |
Royal Guide Dogs Association |
| Alzheimers Australia |
RSPCA |
| Benevolent Society |
Salvation Army |
| Cancer Council |
Save the Children Fund |
| Care Australia |
St John Ambulance Australia |
| Diabetes Australia |
St Vincent De Paul |
| Fred Hollows Foundation |
Sydney Childrens Hospital |
| Greenpeace |
The Smith Family |
| Heart Foundation |
Wesley Mission |
| Melbourne Zoo |
World Vision |
| Oxfam Community Aid Abroad |
World Wide Fund For Nature (W.W.F.) |
| Royal Blind Society |
|
| |
|
| Would you consider leaving
a legacy in your Will to charity? |
| Yes |
Possibly |
| |
|
| GENERAL INFORMATION |
| |
| What is your occupation? |
| Company Director |
Public Sector |
| Domestic Duties |
Retired |
| Education |
Senior Management |
| Manual / Factory Worker |
Services (Police / Army etc) |
| Office / Clerical |
Trade Worker |
| Professional |
Student |
| |
|
| Which of the following
best describes your highest level of education? |
| Some Secondary / School Certificate |
Other College |
| Completed Secondary School |
University (Undergraduate) |
| TAFE |
University (Postgraduate) |
| |
|
| Would you consider undertaking
further education? |
| Yes |
No |
| |
|
| How many adults live in
your home? |
| |
|
| How many children (under
18) are there in your home? |
| |
|
| In how many years do you
plan to retire? |
| 0 3 years |
5 10 years |
| 3 5 years |
10+ years |
| |
|
| What is your approximate
family income each year (before tax)? |
| $0 - $10,000 |
$40,001 - $60,000 |
| $10,001 - $20,000 |
$60,001 - $80,000 |
| $20,001 - $30,000 |
$80,001 - $100,000 |
| $30,001 - $40,000 |
$100,000+ |
